I’ve collated things into one post to make things as easy as possible. Here are some of the highlights and links to my work over the past few years.
Beameo Bikes

I worked closely with the Beameo team to create something a little different. The concept was to create something fun and straightforward, to make cycling more accessible.
I worked on the content for the website, including the about us, bike descriptions, and blog content. I was pleased they liked my idea of creating a dating profile for each bike. The idea behind this was to help make it easier to choose a bike that matches a certain lifestyle needs. The cycling industry can be jargon-heavy. The idea with Beameo was to help people understand if a bike was right for them.
EMBN: The Electric Mountain Bike Network

From March-June 2023 and November 2023-December 2024 I worked with the EMBN team to write scripts for the weekly shows. This involved putting together electric mountain bike news, either from press releases or my own research. I provided suggestions for things to include and focused heavily on building audience engagement.
See the EMBN weekly shows here.
Litelok

I’ve worked with Litelok since August 2022. I work with the brand on website copy, monthly social copy, newsletters and blogs. I worked alongside them during the launch of their X range to help with copy for all aspects of the launch.
Since regularly posting on their socials, their reach and following have increased on both Instagram and Facebook. We post twice a week consistently as well as posting regularly on stories.
I also help with content creation for reels and present how-to videos for the products.
Canyon
I was commissioned to create a press release and discussion guide for the release of Canyon’s ‘This Ride: Emily Chappell and Jenny Tough’ video. The video documents the pair’s struggles with body image, opening up about their individual experiences and giving others the opportunity to do the same.
Singletrack Magazine

I worked with Singletrack as part of their news team to provide Singletrack readers with fresh news to when visiting the site throughout the day.
I have an ongoing relationship with the team and work with them on features, such as this feature for Vitus Bikes. You can see all my posts here.
Off.Road CC

I pitched the idea of ‘Industry Insider’ interviews with bike industry staff to tell the story of their role, how they got into it and what they do. The thought behind it was to showcase the range of jobs in the bike industry, give insights into what people do and hopefully encourage others to follow their path.
I also freelanced with them for a few months to provide additional support for the site. Getting stories ready for publication and sub-editing reviews from other staff and contributors.
You can find all the features on my Industry Insider Instagram Highlights!
Copper Bay Digital
I’ve been working with Copper Bay Digital since September 2023. I joined the team as a freelance copywriter to provide content writing services for their clients.
Working within the Digital Marketing team I write a variety of copy. Whether it’s a monthly email or regular social media posts. Working closely with the Digital Marketing team, I help support clients with ongoing marketing requirements.
I predominately work on monthly blog posts and write social media content for their clients. I attend client meetings and support with additional work or reporting. My goal is to write the best content possible. We listen to the clients, provide feedback and adapt when needed.